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How do you measure cart abandonment?
Cart abandonment rate = 1 − (completed purchases ÷ carts created), expressed as a percentage. Shopify analytics show where shoppers drop out, from cart to checkout to payment, which helps pinpoint the cause.
Why do shoppers abandon carts?
- Unexpected costs such as shipping, duties or taxes revealed late.
- Unanswered questions about sizing, suitability, delivery dates or returns.
- Checkout friction: forced account creation, long forms, limited payment options.
- Trust concerns about an unfamiliar brand.
- Browsing behaviour: saving items for later or comparing prices.
How can you recover abandoned carts?
- Show shipping costs and delivery estimates early.
- Make returns policies easy to find from the cart.
- Answer questions in the moment, including after hours.
- Send well-timed reminder emails or messages, for example through Klaviyo or Mailchimp flows.
How Yep AI uses it
Yep AI Agents help recover carts by answering the question that caused the hesitation, shipping, fit, stock or returns, in under 30 seconds, 24/7. They connect with tools like Klaviyo and Mailchimp for follow-ups. Read After-Hours Sales: What Your Store Misses Overnight.
