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How does conversational commerce work?
A shopper starts a conversation, asking which product suits them, whether something is in stock or how shipping works. A knowledgeable reply leads to a recommendation, a link to the right product or cart, and often a sale, without the shopper leaving the channel they chose. After purchase, the same thread handles order questions and repeat purchases.
Why does it matter for Shopify brands?
Many shoppers discover brands on social media and naturally reach out by DM. Others want reassurance before buying online. Conversations recreate the helpful in-store experience and remove the friction of hunting for information, which is especially valuable for considered or personal purchases.
The challenge has always been staffing: conversations happen at all hours, on multiple channels, often in multiple languages.
How Yep AI uses it
The AI Support Agent, Customer Support Specialist, handles conversations in Shopify web chat, drawing on live catalogue and stock data and responding in under 30 seconds. See ecommerce sales.
